Local Automotive Marketing
Unless your company relies completely on online sales, encouraging customers to visit your physical storefront(s) is a vital marketing objective. For many automotive companies, though, increasing in-person traffic from local customers via digital marketing can be a real challenge. If you would like to start attracting more local customers to your automotive business's physical location but aren't sure where to get started, the automotive marketing experts at Automotive-Marketing.com are able to help.
At Automotive-Marketing.com, we have developed a tried-and-true automotive local marketing process that utilizes the power of targeted advertising and local SEO to drive in-person traffic through purely digital marketing tactics. With this process, we are able to ensure that your company's information shows up at the top of the results anytime someone in your area searches online for the products or services that you offer.
Our Local Marketing Process
Encouraging in-person traffic via digital marketing isn't quite as straightforward as using digital marketing to increase traffic to a landing page or website. Fortunately, there are a number of different digital marketing tactics that can be employed to accomplish this goal. At Automotive-Marketing.com, we make use of an intuitive four-step automotive local marketing process that is guaranteed to boost the number of in-person customers that your automotive business receives over time:
1 Location Listings
Our local marketing process begins by ensuring that your business is properly listed across all of the web directories and mobile apps that store information on local businesses. This automotive directory listing service allows us to ensure that your business is found by any relevant online search no matter what website, application, or search engine is used. From people on the road who search for nearby businesses using Apple Maps to those researching local companies online using Google, ensuring that your business is properly listed across all platforms is something that provides the opportunity to attract a lot more local customers.
3 Local SEO
To explain how local SEO works, let's take a look at a hypothetical example of an automotive repair shop looking to attract more customers to their store in Boston. When someone in the area performs an online search such as "auto shops near me", "auto repair near me" "auto repair in Boston", or any other similar phrase, it's easy to see how showing up at the top of this search is something that could offer the business a tremendous amount of value. Local SEO is the process by which companies are able to boost their information to the top of the results for such local searches. At Automotive-Marketing.com, we employ a local SEO process that entails optimizing both your business's listings as well as its website, landing pages, or any other page that you would like to promote in a way that is designed to maximize your ranking for local searches.
3 Targeted PPC Advertising
By creating pay-per-click (PPC) ads that are carefully targeted to customers in your business's local area, we at Automotive-Marketing.com are able to channel the powers of online advertising toward attracting in-person customers. In addition to targeting our PPC campaigns toward only the people that are located in your nearby vicinity, we also work to target our ads specifically to your company's ideal demographic of customers. After working with you closely to fully understand the types of customers that you are trying to attract, we create both our ads and the keywords that they target in a way that will attract the people most likely to convert into paying customers. By targeting our ads toward only the ideal customers in your area, we are able to boost in-person traffic to your business while at the same time maximizing the ROI of your advertising budget.
4 Ongoing Management
SEO is something that is constantly evolving, and ensuring that your company's local listings and optimization remain up to date requires a certain degree of ongoing management. At Automotive-Marketing.com, we take the burden of keeping your business optimized for local searches completely off of your shoulders. When you choose our local marketing services, our dedicated team of marketing experts works on an ongoing basis to keep your online listings working for you as effectively as possible.
Why Choose Automotive-Marketing.com?
For companies that rely on in-person traffic, local marketing is something that offers an incredible amount of value. The process of optimizing your company's online presence for local searches, though, isn't always so simple and straightforward. Likewise, many companies that try to utilize PPC ads as a way to boost in-person traffic often end up spending thousands of dollars in little time at all with no new customers to show for it. If you would like to take full advantage of all that local marketing has to offer but aren't sure where to get started, there are several great reasons to choose the local marketing experts at Automotive-Marketing.com.
At Automotive-Marketing.com local marketing for automotive businesses is our core expertise. Unlike generic marketing agencies that promote their services to companies across a broad range of industries, we carefully tailor our local marketing services specifically to companies in the automotive industry. This allows us to fully understand the needs, objectives, and pain points of the clients that we work with and also allows us to produce content and marketing materials that are accurate, on-brand, and engaging to your audience of automotive customers.
Our success working with automotive companies that span the spectrum from Fortune 500 corporations to small local shops is another excellent reason to choose Automotive-Marketing.com. Whether we are helping drive traffic to a small store using local SEO or creating a brand awareness strategy for a nationwide company, our commitment to exceptional results remains the same. To learn more about working with the local marketing experts at Automotive-Marketing.com, fill out the form on our contact page today or just simply give us a call!