Results-Driven Automotive PPC Advertising
At Automotive-Marketing.com, pay-per-click (PPC) advertising is just one of the many automotive advertising tools that we leverage to help our clients grow their brand and sell more vehicles. With the right approach, PPC advertising for companies in the automotive sector is one of the fastest ways to generate leads for your company. Without the right strategy, though, PPC advertising is something that can quickly end up costing much more than it delivers in return resulting in a low return on investment (ROI).
To ensure that our clients are able to maximize their advertising budget and fully enjoy all of the profits that PPC advertising can bring, our team at Automotive-Marketing.com employs a proven and comprehensive PPC strategy, guiding our clients through every step of the PPC process — from market research and campaign design to active management and analysis. If you would like to work alongside an automotive marketing agency with a long history of success then we look forward to being at your service!
Our Comprehensive Automotive Business Oriented PPC Advertising Process
Creating a profitable PPC campaign isn't quite as easy as typing out an ad and hitting "publish". Creating PPC campaigns that will stand out from the competition and deliver results that are worth the time and money spent requires a detailed and comprehensive strategy. At Automotive-marketing.com, our proven PPC advertising process includes five essential steps to ensure a high return on investment (ROI):
1 Identifying Business Challenges
The first step in our digital car advertising process is to help our clients identify the core challenges that they are facing as well as the goals that they would like to reach through PPC advertising. High cost-per-acquisition (CPA) and low sales are two such common challenges that a lot of our clients face when coming to us. Once we have identified the unique business challenges that are holding your company back, we are able to create targeted goals for your advertising campaigns and get started designing the perfect campaigns to reach those goals.
2 Market Research
Market research starts by identifying your company's ideal customer profile. Once a profile of your ideal customer has been established, we are then able to begin putting together a list of keywords that are targeted toward the demographic of people most likely to respond to your company's advertising efforts. After all, somebody isn’t going to click on your ad if they weren’t looking for what you’re advertising in the first place. When choosing keywords for your PPC campaign, we also take into account a wide range of other important factors yielded by market research, including keyword search volume, keyword competition, and the cost-per-click (CPC) of each keyword that we consider.
3 Campaign Creation and Implementation
Once we have identified the ideal set of keywords for your campaign, our talented ad copywriters then create targeted content for your ads that is carefully designed to engage and convert. Once your campaigns go live, we employ A/B testing in order to identify the ads that are performing the best and fine-tune each ad accordingly.
Our decades of experience analyzing performance data reports allows us to hone our strategies as we go based on what the data is telling us to generate campaigns that will reach or exceed your target return on investment (ROI). Of course, also deliver these reports to you as we go to keep you in the loop as to how your campaign is performing as often as you would like.
5 Active Management
In 2020, Google made an average of ten changes per day to their Google Adwords algorithm. To put that in perspective, a single change to the algorithm can cause your ad to show for the wrong search terms resulting in unnecessary ad spend. As you can see, these ongoing changes make constant monitoring and adjustments an essential component of any successful PPC campaign.
Why Choose Automotive-Marketing.com?
If you are searching for an automotive PPC company that will be able to help you maximize the results of your PPC advertising campaigns then there are several great reasons to choose Automotive-Marketing.com.
At Automotive-Marketing.com, we specialize in auto advertising. Our team of automotive experts write about muscle cars, tuner cars, new cars, engines, transmissions, and automotive industry news on a daily basis. It goes without saying that our team’s passion for the industry is evident in everything they do. Working with an automotive PPC agency that truly understands the industry is something that can offer a lot more value than working with a generic advertising agency.
Our experience coupled with our incredible results over the years speak for themselves. We have had the privilege of managing multiple accounts that spend well over $100,000 per month in Google ad spend alone. Additionally, have helped multiple clients achieve 12x growth in sales revenue in addition to helping a recent client grow their MONTHLY online sales revenue from $100,000 to over $1,000,000 in under a year!
At Automotive-Marketing.com, we are proud to be one of the top automotive advertising agencies in business today, and helping automotive companies achieve results such as these is our foremost passion. To learn more about how the auto advertising experts at Automotive-Marketing.com can help your company leverage the power of PPC advertising to generate more leads and grow your revenue, be sure to contact us today.