Create a Beneficial Online Presence for Your Automotive Brand With Reputation Management Services
Building a solid reputation has always been important for automotive companies. In the age of the internet where information travels faster and farther than ever before, though, reputation management is especially crucial.
At Automotive-Marketing.com, we are proud to provide our clients in the automotive industry with the best reputation management services on the market today. Our online reputation management services entail creating and carefully nurturing an online presence and brand image for your company that will position you at the front of the competition and ensure that customers and potential customers alike view your brand in a positive light.
Our Reputation Management Process
Our reputation management services are designed to ensure that anyone who searches your brand online is happy with what they find. Considering the fact that 81% of consumers say that their opinion of a company is heavily influenced by online search results, creating a positive online presence is vital for any company. To create an online presence for your automotive brand that will encourage potential customers rather than scaring them away, we employ a comprehensive, five-step process:
1 Performing a Reputation Audit
Our reputation management services begin by performing a thorough audit of your company's current online presence. This audit allows us to highlight positive content that is worth promoting as well as any negative content that needs to be addressed. Oftentimes just by handling the negative content is enough to see a boost in sales.
2 Developing an Ideal Brand Image
To separate yourself from the competition, it's important to develop the right brand image. Developing a beneficial brand image involves pinpointing the mission, vision, and values of your company, creating a specific personality for your brand, and ensuring that both your brand's values and its personality shine through in every piece of content that you publish. At Automotive-Marketing.com, we work closely with our clients to fully understand their brand before helping them craft an ideal brand image that will guide the rest of our reputation management process.
3 Promoting Positive Content
The primary goal of our reputation management services is to ensure that potential customers find only positive content when they search your company online. To accomplish this goal, we start by optimizing the content that your company has already produced using the best SEO practices to make it rank as highly as possible in the search results. Next, our talented team of copywriters creates positive content for your company and publishes it on a broad range of reputable automotive sites.
4 Scrubbing Negative Content
It isn't always possible to remove damaging content such as poor reviews and negative articles. In most cases, burying these beneath positive content is the most effective approach. With that said, it is sometimes possible to have negative content removed simply by reaching out to the person or website that published it and requesting its removal. We take this step for every piece of damaging content that we find in our reputation audit. It isn't always successful, but it is well worth the effort.
5 Creating and Managing Social Media Profiles
Social media serves as a portal where companies can interact directly with their customers. Creating social media profiles and populating them with positive content, therefore, is one of the best ways for brands to craft a beneficial online reputation. At Automotive-Marketing.com, our social media reputation management services entail assigning a team of social media experts to your company who are able to manage every aspect of your company's social media profiles to ensure a stellar social media reputation.
6 Ongoing Management
Brand reputation is something that can change quickly. To protect the reputation we help you build, we perform all of the above services on an ongoing basis. This allows us to stay on top of any damaging content while continually promoting content that paints your company in a positive light.
Why Choose Automotive-Marketing.com?
If you are searching for the best reputation management services to use for your automotive company, there are several excellent reasons to choose Automotive-Marketing.com. As a marketing agency focused solely on the automotive industry, our reputation management services are geared specifically for automotive companies. Our talented team of marketers and copywriters are just as passionate about vehicles and the automotive industry as they are digital marketing, allowing them to create content for automotive companies that is much more professional and on-brand than content created by a generic marketing agency.
Over the years, we have helped countless clients in the automotive industry craft and manage an ideal online presence for their brand. Through our proven reputation management process, we are able to ensure that anyone who searches your company online walks away with a positive opinion. To learn more about how Automotive-Marketing.com can help you create an online reputation for your company that will set it apart from the competition and grow its online sales. If this sounds like what you’re looking for, give one of our friendly team members a call today!